This collection of twelve provocative contributions by leading and emerging architects, critics, and scholars focuses on how collective thought shapes and enriches the built environment. From decision-making strategies, participatory forms of urbanism, and top-down planning methods, to the collaborative approach of the architecture studio, the political implications of commissioning of star architects, and the realization of universal planning principles, the authors explore how different constituencies work together to make design decisions, Along with these topical contributions – which are supplemented by marginalia of annotations, terminologies, and short stories – a series of four conversations with renowned architectural practitioners and theorists, and a visual essay and text reconsidering the role of imagery in architectural history and theory. With contributions by Thomas A.P. van Leeuwen, Matthew Moore, Aryan Sikkema, Nader Vossoughian et al.